Man, the business of influencers. There is no spoon. None of this is real, the tangible benefits are near zero and the only reason they get paid are as portals for "real brands" to sling their goods. Its the epitome of middle-man-dom and I have feeling if it were anyone else other than random 20 somethings making a short term killing from this stuff, it would be illegal. I have to hand it to these people though, they got hustle.